The Steam Summer Sale: 2025 edition is upon us, and I find myself wondering... where’s the excitement? Where’s the giddy feeling of tossing multiple games into my cart with a discount that feels like digital larceny? Where’s the dopamine hit from snagging that one game that never drops below £30?
Instead, I’m staring at this sale with all the enthusiasm of a room temperature sausage roll. The discounts are tepid, the curation feels lazy, and the sale page looks like someone hit shuffle on a list of "Games That Were on Sale Last Month."
Last year, I was hyped. But this year? I’ve barely mustered the effort to scroll.
To be fair, my recent birthday haul has me juggling Roadcraft, Indiana Jones and Frostpunk 2. So my attention is somewhat diverted. But the little kleptomaniac in me - he who hoards discounted games - has gone strangely silent.
One Reddit user summed it up best: “The sale feels like a rerun.”
Maybe this is the new normal. The golden age of impulse buys is over. Maybe Valve’s just letting it coast on nostalgic hype while an algorithm does all the curation. I'm not really mad about it. Just disappointed that this event hasn’t sparked joy. Not a flicker.
Now, if you’ll excuse me, I must get back to Frostpunk 2 and decide whether to feed people sawdust or send their Nana into the snow to die. Both options, frankly, feel more rewarding than this sale.
